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I am sure you have wondered what the truth is about the prices of wigs made from European human hair. From shop to shop you will find a huge variation in prices - anywhere from $300 USD to as high as $10,000 USD (!). So let me take you through each step of the process of producing high quality handmade wigs, and show the real costs.

Firstly, take the acquisition of hair. The cost of hair for one wig (0,2 to 0,4 kg) varies from 30 to 40 USD throughout most Eastern European countries. There is little variation there, but an important additional cost is incurred by high-quality wig-makers who collect hair in an appropriate and well-controlled way. The best wig-makers visit hairdressers and care for the hair themselves, using no middleman. They do not buy hair from wholesalers because wholesalers blend hair, because it is so time-consuming to acquire really good hair. One simply has to find a girl among hairdresser’s clients that has beautiful, healthy hair and who wants it cut. The hairdresser can offer a free service to such a girl and actually pay her for her hair - and clearly both sides benefit from such a transaction. But this shows that, by its very nature, acquisition of good-quality hair cannot be a simple large-scale automatic process. That explains why outside of Eastern Europe the price of acquiring good quality hair is skyrocketing - not because the hair in itself is expensive, but because of its rarity. It is difficult to imagine a large-scale cheap process of acquiring high quality human hair in European countries.

Second, take the other materials used in making wigs. These are not expensive and their costs do not exceed 50 USD for a typical wig. These are the materials used to produce a cap. More and more wig-makers are now buying ready-made caps, so called “monofilament”, which are gaining popularity and their cost is not very high.

Third, take the labor involved in making high quality handmade wigs. This is the main cost factor. Handmade wig needs at least a week to be produced by an experienced expert worker. It takes a week of hard work, with each hair being knitted to the cap with a very small crochet-needle or glued with a special glue. In the case of long hair, the production time could be two to three weeks. Reliable wig-makers knit hair with a double-knot which makes the construction much more durable but needs some extra work-time. Depending on the type of wig, length of hair and type of cap the cost of labor is from $150 to $300 USD.

Finally, you cannot forget other typical business costs - investment’s amortization, management costs, taxes, insurances, rent, and profit. Altogether, the price of a handmade human hair wig made from European hair cannot be lower than $500-$600 USD even for the shortest hair. There is no upper limit and it only depends on how much a customer is willing to pay, but before you pay $1,000 USD or more for your wig remember the real costs of its creation.

And now for a real mystery. Why are European human hair wigs not made in China where labor costs are much lower than in Poland, Russia, or the Czech Republic? The main reason is no good quality European human hair available in large enough quantities to make profitable large-scale production in China possible. This is because wig-makers in Eastern European countries are buying all of the available hair for their own production. Surprising? - but that is how it is. And that is why most of wigs produced in China are made of Asian hair or blended hair widely available on a wholesale market.

Franek Migaszewski is co-founder and manager of Wiggywigs.com site, the first wig vendor from Eastern Europe selling human hair wigs directly to the western markets on the Internet.

At first sight the answer seems very obvious – they are cheaper. And of course that is true. But in fact Eastern European hair is not that much more expensive – the amount necessary to make a good wig is about 30-50 USD in Poland or Czech Republic. That is not a fortune if you are going to spend a few hundred dollars on a wig. So what is the catch?

The problem is on the supply side. There are over 2 billion people in Asia and only 200 million in Eastern Europe. Most of people in Eastern Europe have no need to sell their hair for economic reasons. Moreover, I don’t have to emphasize how rare it is in rich Western European countries to sell one’s hair. That is what makes European hair rare and explains why local wig-makers purchase only the amount necessary for their own production. Outside of Eastern Europe, due to its rarity, the price of the best European hair (so called “raw virgin hair”) is skyrocketing.

Hence 99% of human hair wigs are made of Asian hair. This hair is marked by such trade names as “human hair” or “remy hair”. If the producer or a sales person does not state directly that the hair is exclusively European, you can be 100% sure that you are dealing with Asian hair.

Asian hair is by nature very dark (black), very straight and thicker than European hair. Subject to a complicated process of a pigmentation removal, the hair looses its natural shine and resilience. Before it finally gets to you it will be dyed several times using synthetic chemical products, which no one would use to dye their own hair. Such a hair has a tendency to show a ting of a dark or red color. This is why it has to be dyed several times and go through a bleaching process. That way any color can be obtained, but hair structure gets damaged during the process. It is not pleasant to the touch anymore and even after as little as twenty weeks it will loose its shine and become dull.

Another issue concerns the manner in which the hair is obtained. It is not planned from the start with the thought of creating wigs. Hair is cut in random hair salons. Part of the hair also comes from ritual ceremonies of cutting of the hair as a sign of entering into adulthood. Such hair in the fervor of the ceremony falls to the floor and is gathered from there and placed in a great pile. In the process the hair is turned against and opposite to each of its strands and not layered in the same direction. Although it may not seem so at first, this does change the fundamental significance in the quality of your wig.

Every strand of hair has a coarse cuticle, which clings to the cuticle of the neighboring hair if they are layered in the opposite direction. In effect hair is twisting and intertwining into a hair clump so difficult to comb out. The only method for solving this problem is to completely remove the natural cuticle, which is then replaced with a silicon one that gives the hair its shine. It is a brutal and destructive process – such a wig will maintain its sheen no longer than for a period of 4 to 12 weeks. After that time hair becomes dull and unattractive.

The best Asian hair comes from India and Pakistan. In reality, it is not much better than hair described above. The advantage is that this hair is less stiff and may have a natural tendency to from slight waves. For that reason, many producers claim that it has the same qualities as European hair, which is not true.

If only there were more Eastern Europeans, life of wig-makers and their clients would be simpler, heh?

Franek Migaszewski is co-founder and manager of wiggywigs.com site, the first wig vendor from Eastern Europe selling human hair wigs directly to the western markets on the Internet.